Wellesley Street, Auckland, in the tram era: shopfronts, trams and overhead wires

Your AI caller, made in New Zealand

Ora by NOVA rings New Zealand businesses for you and answers your phone, in a natural Kiwi voice. It only says what you’ve approved, and it always says it’s an AI.

Start freeCall Veronica: 09 873 4723From NZ$149 a month plus GST

Setting up and practice calls are free, no card needed. Or ring Veronica, our own Ora, and hear it for yourself.

See the plansStarter, Growth and Team, in NZ dollars

Wellesley Street, Auckland, in the tram era

An architect’s drawing of the Automatic Telephone Exchange at Takapuna, Auckland
The Automatic Telephone Exchange, Takapuna. Archives New Zealand.

What is Ora?

Ora is an AI caller and receptionist for New Zealand businesses. It works through call lists you approve, answers your phone when you can’t, and turns every conversation into a lead with a follow-up task. It learns your business from your website, and it only ever states the facts you’ve approved.

Makes your sales calls. Upload a list of NZ businesses. It calls in your hours, asks before it pitches, and books the keen ones in.

Answers your phone. Questions answered from your approved facts, details taken, times booked and urgent calls put through to you.

Turns calls into leads. Every call ends with a transcript, a summary, the lead at the right stage and the next task on your list.

A scripted demo in Veronica’s real voice, recorded the way it sounds on a phone. Harbour Plumbing and Mike are made up for the demo.

The whole call, word for word

Veronica · OraCalling Harbour Plumbing
0:00 / 1:15

Veronica waits for “Hello?”, checks she has the right business, says she’s an AI, and asks before she pitches.

What landed in Ora

Harbour PlumbingInterested
Contact
Mike, mike@harbourplumbing.co.nz
Stage
New → Interested
Task
Follow up with Mike, tomorrow
Saved
Transcript and summary, 1 min 15 s
  1. Mike Hello?
  2. Veronica Kia ora, is this Harbour Plumbing?
  3. Mike Yeah, yep, Mike speaking.
  4. Veronica Hey Mike, it's Veronica from NOVA, we're a software company here in New Zealand. I'm actually an AI assistant, just so you know. Have you got a quick sec?
  5. Mike An AI, eh? Yeah, go on then. I'm under a sink right now, so.
  6. Veronica No worries. When you're flat out on jobs, do your quotes ever end up just sitting there, waiting for you to chase them?
  7. Mike Yeah, all the time, honestly. I send them out and if they don't ring back, they don't ring back.
  8. Veronica Mm, yeah. That's actually what our software does. It's called JENA. It follows up every quote for you, and nothing gets sent until you okay it.
  9. Mike Huh. Right, that'd actually help.
  10. Veronica Want me to flick you a link so you can try it free this week?
  11. Mike Yeah, alright, why not. Send it to mike@harbourplumbing.co.nz.
  12. Veronica mike@harbourplumbing.co.nz, got it. The team will send it through today. Cheers Mike, I'll let you get back to that sink!
  13. Mike Yeah, cheers. See ya.

How it works

It learns your business

Ora reads your website and drafts what it may say. You check every line and approve it. Nothing else is said on a call.

You approve who it calls

Upload a call list of NZ businesses. A named person approves each number for the day, inside your calling hours and daily limit.

It calls, and you follow up

It says it’s an AI, listens, and answers from your facts. Keen people land in Leads with a task for you.

Read the step-by-step guide

On a PC or your phone, for answering and for sales campaigns.

Everything a good caller does

Sales campaigns

Call lists, approvals, calling hours, daily limits and two tries four hours apart.

Answering

Answers from your approved facts, takes details and puts urgent calls through.

Bookings

Checks your free times and books callers in, only into slots that are really free.

Leads and tasks

Every call becomes a lead at the right stage, with the follow-up on your list.

Your CRM

Leads and tasks sent to Zapier, Make, JENA or your own system through our API and signed webhooks.

Transcripts and summaries

Read any call word for word, with a short summary at the top.

Do-not-call list

Ask once and they’re never rung again, in any number format.

Dashboard and phone app

The week in one sentence, your pipeline and campaigns, on your PC or your phone.

Your voice and language

A New Zealand voice by default, its pace and warmth tuned, in 22 languages.

The same rules on every call, set by you and kept by Ora.

Rules it keeps on every call

AISaid in its first reply
The Waikumete Cash Store in 1905, with a Telegraph, Post Office and Telephone Bureau sign
Telephone bureau, Waikumete, 1905
Kia oraHow it opens a call
22Languages, te reo Māori included
YouApprove every fact it says
Shops on the corner of Ponsonby Road, Auckland
Ponsonby Road, Auckland
0Messages left on voicemail
2Tries at most, four hours apart
NZBusiness numbers only
1Ask once, never rung again
The old Takapuna telephone exchange building today
The Takapuna exchange today
YesA named person approves each number

Honest that it’s an AI

Said in its first reply on every call, and again whenever someone asks. It never pretends to be a person.

Only your approved facts

No invented prices, services, customers or results. If it doesn’t know, it says so and offers a follow-up.

No means no

One honest answer and one lighter offer, then it leaves warmly. Ask not to be called and it never calls again.

NZ business numbers only

Sales calls go to New Zealand business numbers on your approved lists, never to private numbers you haven’t listed.

A named person approves

Every number is approved for the day by someone on your team, inside your calling hours and daily limit.

Silent on voicemail

If it reaches voicemail, it hangs up without leaving a message, and tries again later at most once.

Guides for each kind of business, with what Ora does there.

Made for businesses that live on the phone

Tradies

Answers while you’re on the tools, takes the job details and books the quote visit.

AI phone calls for tradies

Cafés and restaurants

Bookings, hours and dietary questions handled during the rush, from your approved facts.

Phone answering for hospitality

Clinics and service firms

Every caller gets an answer and a follow-up task, so no enquiry is lost to voicemail.

The cost of missed calls

Customers in other languages

22 languages, including te reo Māori, Mandarin, Hindi and Korean, with greetings you check first.

Calls in other languages

Call minutes included every month.

Simple pricing

Starter

For one business taking and making calls.

100 call minutes a month · Answering and sales calls · Approved facts only · Leads, tasks and transcripts · New Zealand voice and 22 languages · Do-not-call list and calling hours · Dashboard and phone app

NZ$149a month + GST

Start with Starter

Growth

For regular sales campaigns.

400 call minutes a month · Webhooks, Zapier and Make · Everything in Starter

NZ$349a month + GST

Start with Growth

Team

For several businesses or branches.

1,000 call minutes a month · Up to 3 businesses or branches · CRM connections and API · Set up with a NOVA person · Everything in Growth

NZ$790a month + GST

Start with Team

Prices in New Zealand dollars, plus GST, billed monthly. We email you at 80% and 100% of your minutes. At 100%, sales calls pause and your phone is still answered for 20% more. There are no extra-minute charges; upgrade any time. Setting up and practice calls are free; choose a plan when you’re ready for real calls.

Start with Ora today

  1. 1. Create your account

    Sign up with your email and business name. It’s free to set up, with no card needed.

  2. 2. Teach it and practise

    Ora reads your website and drafts what it may say. Approve the facts, pick a voice, and practise calls in your browser.

  3. 3. Go live

    Choose a plan, connect your own Twilio number, and Ora starts answering and making the calls you approve.

Get the app on your phone and computer

  1. iPhone

    Open app.deskwithnova.com in Safari, tap Share, then Add to Home Screen.

  2. Android

    Open app.deskwithnova.com in Chrome, tap the menu, then Install app.

  3. Computer

    Open app.deskwithnova.com in Chrome or Edge and choose the install icon in the address bar.

Prefer to talk first? Ring Veronica on 09 873 4723. She can tell you about Ora and book a time with the NOVA team.

Also from NOVA

JENA's home screen with a team of AI employees

JENA Windows

A team of AI employees for your business. They research, write, design and follow up enquiries, and ask before anything goes out. From NZ$29 a month.

Meet JENA

Questions

What is Ora?

Ora is an AI caller and receptionist for New Zealand businesses. It makes sales calls from call lists you approve, answers your phone, and turns every call into a lead with a follow-up task. It speaks in a natural New Zealand voice and says it is an AI.

Does Ora tell people it's an AI?

Yes, on every call. Its greeting checks it has the right business, and its first reply says who is calling, from which company, and that it is an AI assistant. If anyone asks, it says so again. It never pretends to be a person.

Can Ora book into my calendar and send emails?

Yes, if you connect your Google account in Ora’s Settings. With one click, Ora can book appointments in your Google Calendar, in your opening hours and only in free times, and email people from your Gmail or Google Workspace address when they ask for something by email. Ora only sees whether a time is free or busy; it never reads your emails or your existing events. You can disconnect at any time. Other email providers can be connected with your mailbox login. See our privacy policy for how Google data is handled.

Could it say something about my business that isn't true?

It only states facts you have approved. Ora drafts them from your website, you check every line, and nothing is used on a call until you approve it. What you don't offer is listed too, so it says no plainly instead of guessing.

Who does Ora call, and when?

Only New Zealand business numbers on lists you upload, only after a named person approves them for that day, only in your calling hours and within a daily limit, and never anyone on your do-not-call list. It tries twice at most, four hours apart, and hangs up without speaking if it reaches voicemail.

How fast does it reply?

In our own test calls it started answering in under a second after the other person stopped talking, about the gap you would expect from a person.

What languages can it speak?

22, including New Zealand English, te reo Māori, Mandarin, Hindi, Punjabi, Korean, Japanese, Filipino and Vietnamese. Greetings are translated for you to check before any call.

What happens after a call?

You get the transcript and a short summary. The person becomes a lead at the right stage, with a follow-up task when one is owed, and you can send leads and tasks to your CRM through Zapier, Make, JENA or our API.

How much does Ora cost?

From NZ$149 a month plus GST for 100 call minutes. Growth is NZ$349 for 400 minutes and Team is NZ$790 for 1,000 minutes across up to three businesses.

Wellington and its harbour from the air Aoraki / Mount Cook at dusk The Milky Way over a stone church on the shore of Lake Tekapo

Hear Ora ring you first.

Set it up for free today, then let it ring you about your own business before you go live. Create your account

Prices in NZ dollars, plus GST · Built and supported in New Zealand by NOVA Enterprise Limited, NZBN 9429052611193 · See pricing

Photos: Wellesley Street, Auckland, National Library of New Zealand (no known copyright restrictions); Automatic Telephone Exchange, Takapuna, Archives New Zealand, CC BY-SA 2.0; Waikumete Cash Store, J.T. Diamond, public domain; Old Telephone Exchange, Takapuna, Bjankuloski06, CC BY 4.0; Ponsonby Road, AnnWoolliams, CC BY-SA 4.0; all via Wikimedia Commons, shown in black and white. All photo credits

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