7 questions to ask your marketing agency about AI
How much of your work is AI-drafted, what the agency adds, and who owns the result.
The seven questions
- Which of my monthly deliverables are drafted with AI? A straight answer is a good sign.
- What do you add after the AI draft? Look for research, editing, design, testing and checking facts.
- Who checks prices, offers and claims before they go out? You’re responsible under the Fair Trading Act either way.
- Which AI tools do you put my business information into, and where is it stored? The Privacy Act 2020 applies to customer details.
- How have results changed since you started using AI? Leads, enquiries and sales, not just posts published.
- Has your price changed since AI made the work faster?
- Who owns the accounts and content if we part ways? See how to leave an agency without losing your accounts.
What a good answer sounds like
“AI drafts the first version of posts and blogs. A person edits them, checks every price and claim, and spends the saved time on strategy and ad testing. Here are your results.” If that’s what you hear, the agency is earning its fee.
What a weak answer sounds like
Vague replies, no results, and the same price as before. If most of what you get is AI-drafted content with little added, you can draft it yourself: JENA’s Marketing Manager and Content Writer do it from NZ$29 a month, GST included, with your approval before anything goes out. Full disclosure: NOVA makes JENA.
Start with the overview: marketing agency or AI? What NZ businesses pay in 2027.
Questions
Should I ask my agency if they use AI?
Yes. Ask which deliverables are AI-drafted, what they add on top, and whether results and pricing reflect it.
Is it wrong for an agency to use AI?
No. It’s a problem only if you pay full agency rates for AI drafts with little checking, strategy or results added.
Who is responsible if AI-written marketing is wrong?
Your business. Fair Trading Act rules apply to your ads and claims whoever writes them, so make sure someone checks.
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