Ora by NOVA rings New Zealand businesses for you and answers your phone, in a natural Kiwi voice. It only says what you’ve approved, and it always says it’s an AI.
Veronica is our own Ora: ring her and hear it for yourself. Setting up and practice calls are free, no card needed. What its first 34 sales calls taught us.
Wellesley Street, Auckland, in the tram era
Ora is an AI caller and receptionist for New Zealand businesses. It works through call lists you approve, answers your phone when you can’t, and turns every conversation into a lead with a follow-up task. It learns your business from your website, and it only ever states the facts you’ve approved.
Makes your sales calls. Upload a list of NZ businesses. It calls in your hours, asks before it pitches, and books the keen ones in.
Answers your phone. Questions answered from your approved facts, details taken, times booked and urgent calls put through to you.
Turns calls into leads. Every call ends with a transcript, a summary, the lead at the right stage and the next task on your list.
A scripted demo in Veronica’s real voice, recorded the way it sounds on a phone. Harbour Plumbing and Mike are made up for the demo.
Veronica waits for “Hello?”, checks she has the right business, says she’s an AI, and asks before she pitches.
What landed in Ora
On a PC or your phone, for answering and for sales campaigns.
Call lists, approvals, calling hours, daily limits and two tries four hours apart.
Answers from your approved facts, takes details and puts urgent calls through.
Checks your free times and books callers in, only into slots that are really free.
Every call becomes a lead at the right stage, with the follow-up on your list.
Leads and tasks sent to Zapier, Make, JENA or your own system through our API and signed webhooks.
Read any call word for word, with a short summary at the top.
Ask once and they’re never rung again, in any number format.
The week in one sentence, your pipeline and campaigns, on your PC or your phone.
A New Zealand voice by default, its pace and warmth tuned, in 22 languages.
The same rules on every call, set by you and kept by Ora.
Said in its first reply on every call, and again whenever someone asks. It never pretends to be a person.
No invented prices, services, customers or results. If it doesn’t know, it says so and offers a follow-up.
One honest answer and one lighter offer, then it leaves warmly. Ask not to be called and it never calls again.
Sales calls go to New Zealand business numbers on your approved lists, never to private numbers you haven’t listed.
Every number is approved for the day by someone on your team, inside your calling hours and daily limit.
If it reaches voicemail, it hangs up without leaving a message, and tries again later at most once.
Guides for each kind of business, with what Ora does there.
Answers while you’re on the tools, takes the job details and books the quote visit.
AI phone calls for tradiesBookings, hours and dietary questions handled during the rush, from your approved facts.
Phone answering for hospitalityEvery caller gets an answer and a follow-up task, so no enquiry is lost to voicemail.
The cost of missed calls22 languages, including te reo Māori, Mandarin, Hindi and Korean, with greetings you check first.
Calls in other languagesOra books into your calendar, emails from your own address, answers on your own number and sends every lead where you need it.
Call minutes included every month. What are missed calls costing you?
For one business taking and making calls.
100 call minutes a month · Answering and sales calls · Approved facts only · Leads, tasks and transcripts · New Zealand voice and 22 languages · Do-not-call list and calling hours · Dashboard and phone app
NZ$149a month + GST
Start with StarterFor regular sales campaigns.
400 call minutes a month · Webhooks, Zapier and Make · Everything in Starter
NZ$349a month + GST
Start with GrowthFor several businesses or branches.
1,000 call minutes a month · Up to 3 businesses or branches · CRM connections and API · Set up with a NOVA person · Everything in Growth
NZ$790a month + GST
Start with TeamPrices in New Zealand dollars, plus GST, billed monthly. We email you at 80% and 100% of your minutes. At 100%, sales calls pause and your phone is still answered for 20% more. There are no extra-minute charges; upgrade any time. Starter comes with our first-month promise (see Questions below). Setting up and practice calls are free; choose a plan when you’re ready for real calls.
Sign up with your email and business name. It’s free to set up, with no card needed.
Ora reads your website and drafts what it may say. Approve the facts, pick a voice, and practise calls in your browser.
Choose a plan, connect your own Twilio number, and Ora starts answering and making the calls you approve.
Open app.deskwithnova.com in Safari, tap Share, then Add to Home Screen.
Open app.deskwithnova.com in Chrome, tap the menu, then Install app.
Open app.deskwithnova.com in Chrome or Edge and choose the install icon in the address bar.
Prefer to talk first? Ring Veronica on 09 873 4723. She can tell you about Ora and book a time with the NOVA team.
A team of AI employees for your business. They research, write, design and follow up enquiries, and ask before anything goes out. From NZ$29 a month.
Meet JENASet Ora up, and if you’re not happy with how it handled your real calls in your first paid month on Starter, we’ll refund that month. Setup means you approved the facts Ora may say, set your calling hours, made at least 3 practice calls and connected your phone number. Email admin@deskwithnova.com within 30 days of your first payment. We refund the Starter plan fee for that month, GST included, to the card you paid with within 10 working days, once per business. It doesn’t cover charges from your phone provider (Twilio). This promise is in addition to your rights under New Zealand law.
Bjorn, NOVA’s founder, sets up the first 10 Ora businesses himself, on a video call or in person in Auckland. After that, setup is self-serve with our step-by-step guide, and the Team plan is set up with a NOVA person.
Ora is an AI caller and receptionist for New Zealand businesses. It makes sales calls from call lists you approve, answers your phone, and turns every call into a lead with a follow-up task. It speaks in a natural New Zealand voice and says it is an AI.
Yes, on every call. Its greeting checks it has the right business, and its first reply says who is calling, from which company, and that it is an AI assistant. If anyone asks, it says so again. It never pretends to be a person.
Yes, if you connect your Google account in Ora’s Settings. With one click, Ora can book appointments in your Google Calendar, in your opening hours and only in free times, and email people from your Gmail or Google Workspace address when they ask for something by email. Ora only sees whether a time is free or busy; it never reads your emails or your existing events. You can disconnect at any time. Other email providers can be connected with your mailbox login. See our privacy policy for how Google data is handled.
It only states facts you have approved. Ora drafts them from your website, you check every line, and nothing is used on a call until you approve it. What you don't offer is listed too, so it says no plainly instead of guessing.
Only New Zealand business numbers on lists you upload, only after a named person approves them for that day, only in your calling hours and within a daily limit, and never anyone on your do-not-call list. It tries twice at most, four hours apart, and hangs up without speaking if it reaches voicemail.
In our own test calls it started answering in under a second after the other person stopped talking, about the gap you would expect from a person.
22, including New Zealand English, te reo Māori, Mandarin, Hindi, Punjabi, Korean, Japanese, Filipino and Vietnamese. Greetings are translated for you to check before any call.
You get the transcript and a short summary. The person becomes a lead at the right stage, with a follow-up task when one is owed, and you can send leads and tasks to your CRM through Zapier, Make, JENA or our API.
From NZ$149 a month plus GST for 100 call minutes. Growth is NZ$349 for 400 minutes and Team is NZ$790 for 1,000 minutes across up to three businesses.
Set it up for free today, then let it ring you about your own business before you go live. Create your account
Prices in NZ dollars, plus GST · Built and supported in New Zealand by NOVA Enterprise Limited, NZBN 9429052611193 · See pricing
Photos: Wellesley Street, Auckland, National Library of New Zealand (no known copyright restrictions); Automatic Telephone Exchange, Takapuna, Archives New Zealand, CC BY-SA 2.0; Waikumete Cash Store, J.T. Diamond, public domain; Old Telephone Exchange, Takapuna, Bjankuloski06, CC BY 4.0; Ponsonby Road, AnnWoolliams, CC BY-SA 4.0; all via Wikimedia Commons, shown in black and white. All photo credits