AI marketing for small business in New Zealand
What AI can make for your marketing today, what to keep with you, and how to start this week.
What AI marketing means for a small business
For a small business, AI marketing isn’t a robot buying ads. It’s help with the making: the post for this week’s special, the graphic for an open day, the slides for a quote presentation. You give it your logo, colours, fonts and the facts about your business once, and it drafts in that look every time.
Five marketing jobs to hand to AI
- Posts for each platform. One idea, written for Facebook, Instagram and LinkedIn, each with a matching picture in your brand look.
- Graphics for specials and events. A sale, a new service, a holiday closing notice, sized for each place you post.
- Slides. A short deck for a quote presentation, a pitch or a staff briefing.
- A steady posting plan. A week of posts drafted in one go, so the page doesn’t go quiet when you’re busy.
- Captions in New Zealand English. Local spelling, and Māori place names with their macrons. See AI and macrons.
Keep these with you
- Prices, offers and claims. Under the Fair Trading Act every claim must be true, whoever wrote it.
- Customer replies and complaints. Read them yourself and answer in your own words.
- Photos of real people and real jobs. Ask before you post a customer or their home.
- The final say on posting. Nothing should go up that you haven’t read.
How NOVA ONE does it
NOVA ONE keeps a brand kit with your logo, colours and fonts. From it, your team makes social posts for each platform with a matching picture, plus graphics and slides. You can change any design yourself in a simple editor: drag, resize, change the text or photo, then download a PNG or PDF. Every post is checked and waits for your approval. NOVA ONE never posts on its own.
Marketing and design are free while NOVA ONE is in beta. You can see what NOVA ONE does or check the plans, which start at NZ$149 a month plus GST when you want your phone answered too.
A first week of AI marketing
| Day | Do this |
|---|---|
| Monday | Set up your brand kit: logo, colours and fonts. |
| Tuesday | Add the facts: what you do, the areas you cover, your hours. |
| Wednesday | Ask for a week of posts. Read each one and change what doesn’t sound like you. |
| Thursday | Make one graphic for a special or an event. |
| Friday | Approve, post, and note which posts people answered. |
AI or a marketing agency?
If you pay an agency for posts and graphics, compare that monthly cost with an app that makes them in your brand and waits for your approval. We set out the numbers in marketing agency vs AI and social media agency vs AI, and how to move your accounts in leaving an agency.
Questions
Can AI do my small business’s social media?
Yes, the making part. NOVA ONE drafts posts for each platform with a picture in your brand look, and you approve and post them. It never posts on its own.
How much does AI marketing cost in New Zealand?
Marketing and design are free during the NOVA ONE beta, and you can start with no card. Plans start at NZ$149 a month plus GST when you want your phone answered as well.
Will AI posts sound like my business?
They use your brand kit and the facts you’ve given. Read each one and change anything that doesn’t sound like you. The design editor lets you change the text, photos and layout.
Is it legal to use AI for marketing in New Zealand?
Yes. The same rules apply as for any marketing: claims must be true under the Fair Trading Act, and customer information is covered by the Privacy Act 2020.
Your marketing, made in your brand.
Set up your brand kit and get your first posts. Marketing and design are free during the beta.